Personality Not Included: Why Companies Lose Their Authenticity-And How Great Brands Get It Back Language and Linguistics For artists and gardeners of

For artists and gardeners of all ages

by the author of the bestselling "The Undercover Economist"

before working for Kellogg

and mechanics who have made McLaren such a successful motor racing team for so many years

Personality Not Included: Why Companies Lose Their Authenticity-And How Great Brands Get It Back Language and Linguistics For artists and gardeners ofThe age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new