Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results Richard Platt Roland and Jake must stave

Roland and Jake must stave off an attack by vicious

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Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results Richard Platt Roland and Jake must staveToday's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized even