SEO stands for Search Engine Optimization, and it refers to the process of making a website easier to find on search engines. People looking for a specific product or service will find websites with a higher SEO rating more quickly than others. The higher your SEO score and your visibility on search engines, the more likely you are to attract clients and paying customers. If your website is on Google’s 1st page, you’ll get a ton of customers.
Think of a search engine as a giant index of digital books. When you want to find a piece of specific information, you access Google (the index), and you get access to several results based on your search. But these results are ranked based on several factors. Search engines use bots to analyze all the web pages on the internet and collect information about them.
The algorithm will rank these web pages based on hundreds of different factors such as domain age, optimized content, mobile-friendliness, etc. These web pages will then be put in a specific order depending on their ranking. Better-ranking pages will be placed higher on the list, with some will be on the 1st page of results.
Google knows what every webpage on the internet contains. It also knows how the information on each page is presented, whether you can access the webpage via a mobile phone, how optimized the content is, and so on. This translates to a better user experience for someone using a search engine like Google.
However, you can’t negotiate with search engines to rank your website higher. They’re objective algorithms that don’t differentiate between websites. If your website’s SEO score is lower than another website’s, yours will be ranked lower. This is where SEO experts come into play.
Our SEO Strategy splits these factors into six categories, each with a different SEO priority. For example, keyword selection and content quality are vital factors for content optimization. Speed and crawlability are significant factors as well.
The SEO Strategy also details several malpractices that detract from the SEO quality of your website. These malpractices are the former “to-follow” methods of increasing SEO ranking used in the past. But now that search engine algorithms have become more sophisticated, these methods don’t work anymore. On the contrary, using them does more harm than good.
We also use fine-tuned SEO practices split into different niches like Local SEO, e-commerce SEO, and News/Publishing. Our SEO Strategy will help you learn better practices, while the niche fine-tunings will polish your search results ranking. Whether you’re running a small business, an online store, or a recipe blog, they’ll help you improve your SEO score considerably.
Digital marketing is fundamentally linked to SEO because, every year, there are trillions of searches done on search engines. Most of these searches have something to do with commercial products and services or information about products and services. Some businesses rely only on online stores for revenue, which makes SEO vital to their success.
Various brands and marketing channels look for higher visibility and SEO rankings in the search results because they bring in more money. Having a better SEO than the competition puts you ahead of the pack in terms of converted customers, sales, and revenue.
SEO standards have evolved over time, though. Webpages are much more likely to retain their customers’ attention, and search engines will keep users looking for more results rather than driving them away. Various features like Knowledge Panels and rich results are critical for improving visibility on the search engines. They also provide more information to users about your company and its industry.
All in all, SEO is the cornerstone of a market-driven, competitive, and liberal ecosystem that places all the emphasis on ease of use. The easier it is for the customer to use your website, the better your SEO ranking is, and the more customers will see your website. In other words, quality is the common denominator.